As Seen on TV Recaps
Highlights and commentary on our favorite ads.

What Is Amazon Prime Pantry?

Posted by Jaclyn Easton on Apr 27, 2014.

What is Amazon Prime Pantry?
A section of Amazon.com that offers grocery store products (think snacks, beverages, household supplies, personal care, healthcare, and pet foods) in the same sizes and at equal or lower prices than your local supermarket.

What makes this notable is that -

1) Introduces New Products to Amazon
Many of these items have never been available before on Amazon. Brands like Cheerios have been on Amazon for years, but standard size, individual boxes (at supermarket prices) are new and exclusive to Prime Pantry.

2) Everyday Sizes, No Jumbo or Multi-Packs
For example Heinz Ketchup, Easy Squeeze, 32 Oz costs $2.54 on Prime Pantry. On Amazon Prime you'd have to order a 6-pack to get a similar Heinz product, and Prime is more expensive, about $4+ per bottle.

3) Instant Coupons
Amazon has an entire page devoted to all their Prime Pantry weekly coupons which you can clip with a mouse click. Amazon states that shoppers can save up to 25%.

4) Easier Shopping, Prime Panty is its own Category
Amazon has created a section of just the Prime Pantry eligible items. This way you don't have to search the entire site when all you want to order are a jar or two of Hazelnut Nutella and a couple bags of Double Stuf Oreo Cookies and a package of Q-Tips. You can just browse the 10 categories. This is why Amazon considers Prime Pantry a "new shopping experience" on Amazon because you are browsing aisles, just like at a store, instead of searching for each item you want.

5) Nothing to Join, Free Service of Amazon Prime
Prime Pantry is a service that is included in the $99 fee that folks pay for Amazon Prime.

IMPORTANT NOTE: Even though Pantry Prime is part of Amazon Prime which offers free 2-day shipping, you have to pay for shipping. It's a flat rate of $5.99 for a box that is 4 feet wide by 4 feet high. Which is a generous size, big enough to hold four 10-pound bags of cat litter.

Amazon Prime Pantry is only available to Amazon Prime members who live in the 48 contiguous states.

WHAT'S THE DIFFERENCE BETWEEN AMAZON PRIME AND AMAZON PRIME PANTRY?
Amazon Prime Pantry is considered a "benefit" available only to Amazon Prime members.

Prime Pantry is now included in the Amazon Prime membership fee with one caveat: shipping is not free. It costs $5.99 to ship one box (4 feet by 4 feet by 4 feet) which can hold a maximum of 45 pounds.

Amazon Prime is package of services that includes free 2-day shipping (on select items), free streaming video, free ebooks and other services for a flat rate of $99 per year.

Note that the shipping timeline for Amazon Prime Pantry is 1-4 days, not a guaranteed 2-days.

If you are paying for shipping, why does Amazon consider this a benefit? Because you have to be a Prime member in order to shop the Amazon Prime Pantry section, which has products available exclusively in that part of the site like single items of detergent, breakfast cereal, cookies and paper towel. You don't have to buy a case, just one item.
Click here to see a list of all items available in Amazon Prime Pantry

The other benefit is coupons. Because prices are equivalent or less than a supermarket (including Walmart online) theoretically you can offset the $5.99 shipping by clipping the electronic coupons.
Click here to see today's coupons

WHAT ARE EXAMPLES OF ITEMS ARE AVAILABLE IN PRIME PANTRY SECTION THAT ARE NOT AVAILABLE IN THE REST OF THE AMAZON.COM WEBSITE?
Click on the links to compare Amazon's prices to your favorite supermarket:


Amazon's New Logo looks like the Amazon Prime logo.  Part of the reason people are so confused.
Amazon's New Logo looks like the Amazon Prime logo. Part of the reason people are so confused.

Oh, the shame of not having...whatever she thinks is supposed to be there.  This is the first shot in Amazon's video promoting Prime Pantry.
Oh, the shame of not having...whatever she thinks is supposed to be there. This is the first shot in Amazon's video promoting Prime Pantry.

The placement of the shopping list next to the keys is a nice touch.  Notice how everything on the list is something you can get on Amazon Prime Pantry.  In other words, no perishables. Really?
The placement of the shopping list next to the keys is a nice touch. Notice how everything on the list is something you can get on Amazon Prime Pantry. In other words, no perishables. Really?

There is it.  All the pantry items you could want, in a 4' x 4' x 4' box.
There is it. All the pantry items you could want, in a 4' x 4' x 4' box.

Top view of a pantry box being opened.
Top view of a pantry box being opened.

Unloading it is fun for the whole family? Let's just hope that baby doesn't knock over that yellow vase.
Unloading it is fun for the whole family? Let's just hope that baby doesn't knock over that yellow vase.

A sample of the brands available on Amazon Prime Pantry.
A sample of the brands available on Amazon Prime Pantry.

Recap of Amazon Prime Pantry (Screenshot 16)
Recap of Amazon Prime Pantry (Screenshot 16)

The shopping list.  The only brand name is V8, which is well-represented on Prime Pantry with 10 items at last count.
The shopping list. The only brand name is V8, which is well-represented on Prime Pantry with 10 items at last count.

Recap of Amazon Prime Pantry (Screenshot 20)
Recap of Amazon Prime Pantry (Screenshot 20)



Jaclyn Easton is best known as a 7-year business columnist for the Los Angeles Times, and Emmy-award winning reporter for CBS News.
Copyright © 2014 AsSeenOnTVRecaps.com